SPOS #339 – Marketing Is Dead According To Bill Lee

Welcome to episode #339 of Six Pixels Of Separation – The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee’s post generated a lot of attention and over six hundred comments. I wasn’t alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)