Toyota vs Honda | A Fight for the Future | 4

November 30, 2022 Laura Bosch 219 Views

The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors.

And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)