The Real Reason You’re Not Creating Content (And How to Fix It)

In this episode of the podcast, I dive deep into the barriers that stop most people from producing content and explore strategies to overcome them. From addressing insecurities about copying others to prioritizing social media, this conversation offers actionable insights for anyone struggling to create. I break down why platforms like TikTok, YouTube Shorts, and Facebook Reels are still goldmines for attention, even if you’re starting late.

You’ll hear real-life examples of individuals who’ve grown their businesses through organic marketing and learn why documenting is more powerful than creating content from scratch. Whether you’re an entrepreneur, real estate agent, or aspiring influencer, this episode is packed with practical advice to help you stand out and build your brand in 2025.

We also discuss the importance of balancing quality and consistency, making time for content creation, and leveraging platforms effectively to amplify your voice. If you’re ready to move past fear and excuses and start creating, this episode is your roadmap.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)