SPOS #514 – Small Data With Martin Lindstrom

Welcome to episode #514 of Six Pixels Of Separation – The Mirum Podcast. He’s got a big brain, and he’s always thinking about marketing, advertising and brands. You can hear the excitement in his voice. Martin Lindstrom was made for this business. He has a unique sense of curiosity mixed with academics and layers it all on top with science. He doesn’t guess why people make the choices that they make. He dives in deep and cracks the nut open as to why. In a world of big data and analytics, Martin’s latest book is, Small Data – The Tiny Clues That Uncover Huge Trends, and it bucks the system with his global perspective and pioneering research. He is a New York Times and The Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense, Brandwashed and many more. Small Data will make you rethink those insignificant observations, to help you better understand how overlooking them could be the reason that your brand has not been able to breakthrough. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #514 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #514 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)