SPOS #316 – Content Marketing And The New Advertising With Rebecca Lieb

Welcome to episode #316 of Six Pixels Of Separation – The Twist Image Podcast. I’ve been following Rebecca Lieb‘s marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing – Think Like a Publisher – How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 – Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #316 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #316 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)