Perfect Marketing Is Now the Exact Opposite of What It Used to Be

May 3, 2022 Laura Bosch 138 Views

Today’s episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.

Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)