Häagen-Dazs vs Ben & Jerry’s | Doughboys and Dead Heads | 3

May 25, 2022 Laura Bosch 160 Views

It’s 1984 and Ben & Jerry’s is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry’s hopes to pull off an unlikely victory.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)