ESPN vs Fox Sports | Undisputed | 5

February 23, 2022 Laura Bosch 157 Views

It’s 2015 and Fox Sports 1 is in a rut. Its attempt to topple ESPN has barely dented the defences of the Disney-controlled sports media giant.

Not that Fox is about to give up. It’s looking to former ESPN producer Jamie Horowitz to craft a studio programming strategy that can suck viewers away from the market leader.

But even as Fox readies for another round, the very foundations of the cable sports business that built ESPN are starting to give way.

Big Tech’s coming for sports and that’s going to force change at both ESPN and Fox.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)