4 business strategies you need to understand in 2025

In this episode, I sit down with four business owners from completely different industries—hospitality, franchising, community-driven services, and social media marketing—to break down their biggest challenges and give them the no-fluff, high-impact advice they need to scale.

💡 We talk about:

  • Franchising vs. Private Expansion – Should you franchise your business or scale on your own? The brutal truth no one tells you.
  • Turning Customers into a Community – If your customers aren’t talking, you’re doing it wrong. Here’s how to make them superfans.
  • The Real Way to Grow on Social Media – Why most businesses waste money on ads and how to fix it with organic content strategies that work.
  • How to Test a Scalable Business Model – Before you expand, make sure your idea actually works. This one strategy could save you millions.

🔥 Whether you’re a startup founder, franchise owner, or small business entrepreneur, these lessons will help you scale smarter, avoid costly mistakes, and maximize your business growth.

🎧 Listen now and take your business to the next level.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)