Your Brand Can Be Visible, But It’s Relevant? – w/ CMO Marcel Marcondes

July 29, 2022 Laura Bosch 148 Views

https://anchor.fm/s/f39a864/podcast/play/55430743/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-6-28%2F278426517-44100-2-1b0989fb3caa3.mp3?_=1

Today’s episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There’s so much in here that I know you’ll get a ton of value from. We discuss why its harder for large corporations to stay authentic vs smaller brands, why the dream scenario is reach with relevance, why the industry is struggling to give up television creative and so much more!

Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)