You Need to Chase The Attention

June 17, 2023 Laura Bosch 320 Views

In today's episode, I'm revisiting a past keynote/Q&A where I stressed the significance of generating content at scale and capturing human attention to optimize its reach. I explore strategies to maintain the relevancy of your content amidst its mass production and how scale breeds relevance. Too many people are producing generic, one-size-fits-all content, but the real magic happens when you amplify your output, unlocking a dynamic and diverse content landscape.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)