Wondery Presents: Secret Sauce

In Wondery’s newest series, Secret Sauce, hosts John Frye and Sam Donner explore the stories and successes behind some of the most inspiring businesses, creative innovators and intrepid entrepreneurs.

First up, we’re diving into the company that revolutionized how we vacation, travel, and even how we trust other people…we’re talking about Airbnb. In 2008, Air Bed and Breakfast launched at SXSW with high hopes of becoming an alternative to overbooked hotels…but they ended up with just two people booking a stay…and one of them was a co-founder of the company.How did Airbnb persevere through adversity to become a company that would forever change the way we think about travel? What was their magic – their secret sauce – that made them such an unlikely success story? And what lessons can we learn from them?

Listen atwondery.fm/SS_BusinessWars.