Why Linkedin is Crucial for Your Business in 2024

April 4, 2024 Laura Bosch 247 Views

Today’s episode of the podcast is my keynote at the ITC Vegas event. I dive deep into the huge opportunity on social media specifically LinkedIn for businesses and entrepreneurs. I also share my two cents on why complacency is hurting most businesses and how taking advantage of new technologies can help future-proof your business. Lastly, I talk about the importance of building a positive company culture for continuity and growth in business. If you’re a business owner or planning to start a new business in 2024, this is the right video for you!

Timestamps:
0:00 – 0:12 Intro
0:12 – 1:50 An underrated platform in 2024
1:50 – 6:00 The entrepreneurial journey
6:00 – 14:26 Complacency is hurting your business
14:26 – 19:50 Why you need to post content on LinkedIn and social media
19:50 – 22:27 How to future-proof your business
22:27 – 33:45 The importance of building a strong company culture
33:45 – 40:00 LinkedIn can double your business
40:00 – 41:34 3 things every business needs to focus on in 2024

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)