Why Human-Centric Marketing Matters in 2025

https://anchor.fm/s/f39a864/podcast/play/97351074/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-0-21%2F393447500-44100-2-470602bdf9952.m4a?_=1

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity and gratitude are key to personal and professional success. From brand safety to the pitfalls of inauthentic marketing, we explore how to navigate challenges while staying true to your values. Whether you’re building a brand, leading a team, or simply looking for inspiration, this episode is packed with practical insights and stories to spark new ideas. Let’s dive in!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)