Why consumer behavior shifts | Marketing For The Now Episode #16

December 16, 2020 Laura Bosch 173 Views

Today’s episode is VaynerX Presents: Marketing for the Now, a content series offering the moment perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define this “new normal.” In this episode, the below 12 speakers joined me for 10 minutes, rapid-fire 1:1 conversations answering the question – “Which consumer behavior shifts will be key to driving growth in 2021?”:

-Darrell M Blocker, CIA Operative (retired), COO, MOSAIC

-DoorDash, VP of Marketing, Kofi Amoo-Gottfried

General Motors, Global CMO, Deborah Wahl

-IBM, Senior Vice President, Digital Sales and CMO, Michelle Peluso

-INVolve, CEO and Founder, Suki Sandhu

Jon Levy, Behavioral Scientist and Founder, The Influencers

-Land O’Lakes, SVP, CMO, Heather Malenshek

Microsoft 365, Corporate Vice President, Brad Anderson

-Netflix, CMO, Bozoma Saint John

Salesforce, CMO, Stephanie Buscemi

-Shark Tank, Shark, founder of the Corcoran Group, Barbara Corcoran

-Unilever North America, Chief Operating Officer, EVP Beauty and Personal Care, Esi Eggleston Bracey

Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)