Why Attention is the Most Valuable Asset in Digital Marketing

https://anchor.fm/s/f39a864/podcast/play/73212079/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-6-10%2F338685463-44100-2-373c62e03f595.mp3?_=1

Today's podcast is a keynote I gave in London back in 2018. We discuss many things, but the overall gist is: content is KEY to brand growth, and your job to move with the attention. I talk about minimizing friction for your consumer and finding your strong suit as a creator. I also share my thoughts on the importance of thinking of yourself as a media company. Even though this keynote is a few years old, the core message here is still incredibly relevant. Towards the end, I dive into a Q&A where we discuss the impact your parents have on you, not being afraid to go for it, and bringing value to your audience. I hope you enjoy the episode:)

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)