What is Quantum Marketing? Mastercard CMO Raja Rajamannar Interview

February 13, 2021 Laura Bosch 227 Views

https://anchor.fm/s/f39a864/podcast/play/26628413/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-12%2Fad91b5ac-dd4f-6fb0-e4ea-6040106870e1.mp3?_=1

Today’s episode is an interview that I did with the CMO of Mastercard, Raja Rajamannar. In this interview, we discuss Raja’s new book “Quantum Marketing” and his thoughts and the requirements for being a successful marketer today. We also discuss the shock that I was met with when I entered the Fortune 500 space 13 years ago due to the way that executives ran their businesses. Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)