Understanding The Digital Economy | Interview on FYI Podcast

November 7, 2020 Laura Bosch 151 Views

https://anchor.fm/s/f39a864/podcast/play/22231865/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-10-7%2F07c2279a-d245-0209-289d-5389a30d541f.mp3?_=1

Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era marketing strategies, why Facebook holds the key to advertising to seniors, and how gaming could be the next wave in social. Finally, I also explain the impending “trillion-dollar warfare” and the advent of social commerce 3.0. Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)