Toyota vs Honda | Motor City Massacre | 2

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It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it.

Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A.

But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)