Top 5 Thoughts On Influencer Marketing

Influencer marketing is one of the cheapest attention arbitrages right now, and I truly believe that it’s one of the most effective ways of advertising a brand right now as well, along with Facebook ads. Since influencers have such a wide reach & there are many up and coming people, they’re able to genuinely and effectively present a product or service in a way that affects the audience consuming their content. Here’s a few of my thoughts around why you should be utilizing this strategy, and examples of how I’d utilize it in difference scenarios. 

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)