This is What it Takes to Make It in Marketing | A Conversation with Jenny Wall of VideoAmp
Today we sit down with Jenny Wall, the CMO of VideoAMP. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the humility to ask questions. This is an incredible conversation that challenges the standards of how we gauge the efficacy of the ads we publish. You won't want to miss it.