This Is One of the Biggest Myths About Operating a Business Right Now | GVTV Classic

June 18, 2021 Laura Bosch 142 Views

Today’s episode is a mashup of moments from GaryVeeTV. The myth that every business needs a “social cause” or “non-profit objective” to be successful is not true. Just because you aren’t flaunting your charity work as a selling point for your business that doesn’t mean your business will be less successful. It’s a fine line but many businesses use their “social cause” as an excuse to raise their prices and they actually do less in terms of charities than businesses that operate normally. Social causes are great if they are genuine but don’t feel like you need to have one to be successful.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)