There’s more to social media than hitting the POST button

The skill set you deploy on social media is much more important than the content you provide. There are thousands of travel vloggers, chefs, and motivational speakers out there, but the key is to create good content with thoughtful consideration. In today's episode of the podcast, I chatted with Culture Code Humanity and answered some questions. Building a brand takes time; you have to be able to provide value to your audience. Part of that comes from staying on top of culture. I like to learn why certain things are “popping off.” When you stay abreast of the trends, you can provide the most value to your audience. Curiosity is one of the strongest tools in today's social climate. I hope you enjoy this episode.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)