The Strength of Today’s Digital Platforms | A Chat With Vayner Creatives

https://anchor.fm/s/f39a864/podcast/play/74370581/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-7-8%2F342283389-44100-2-fa773616471ac.mp3?_=1

Today's podcast was a recent conversation I had with some of the creatives at VaynerMedia. I discuss our journey into the social creative world. I talk about the landscape of digital trends and share my insights on platforms such as TikTok and Instagram. I also talk about the undeniable power of tools like Google Trends. I explain that It's not about what's popular on social; but about grasping the 'why' behind the strategy. I emphasize the importance of convincing clients through data-backed insights. We also discuss the future of agency life and the role of strategy in crafting impactful content. Whether you're a budding content creator or a seasoned marketer, this conversation offers a ton of insights and advice. I hope you enjoy 🙂

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)