The Role of Data-Driven Decisions

August 25, 2023 Laura Bosch 165 Views

Today's podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can seamlessly coexist with creativity, despite them essentially being opposites. I also talk about the challenges modern CMOs face in the industry, including the constant need to adapt to new technologies. I then cover how individual and micro-creators are challenging traditional, large-scale companies in terms of content creation and influence. This episode offers invaluable information for both young marketers and seasoned professionals alike. I hope you enjoy this episode and let me know what you think. I love to hear your feedback! 🙂

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)