The Power of Personal Brands (And Why YOU Should Have One)

In today’s episode, we dive into the evolution of attention and communication in the digital age. I talk about everything from my early days of e-commerce and the transformative power of Google AdWords to the revolutionary impact of generative AI on content creation. We also explore the importance of using LinkedIn effectively, why emotional connection is the key to breaking through the noise, and how even small, personal interests can drive business success.

This one’s packed with actionable advice and thoughtful insights—don’t miss it!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)