The North Face vs Patagonia – Zen and the Art of Business | 4

It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.  

Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.

But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)