The North Face vs Patagonia – Blazing Trails | 2

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/d51c2fd3-bf32-4601-823b-7e5a72c080c1.mp3?_=1

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too.

But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.

Support us by supporting our sponsors!

Extra Hop – Check out the full product demo, customer success stories, and more at extrahop.com/BW.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)