The North Face vs Patagonia – Blazing Trails | 2
It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too.
But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.
Support us by supporting our sponsors!
Extra Hop – Check out the full product demo, customer success stories, and more at extrahop.com/BW.
