The Evolution of Marketing and the Power of Social Media

https://anchor.fm/s/f39a864/podcast/play/91873226/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-8-18%2F386582989-44100-2-525e384ab8b5b.mp3?_=1

Today’s video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk.

I also share my approach to consumer segmentation, which involves a blend of first-party data from clients and qualitative data from social listening to warn brands about the potential pitfalls of social media marketing, and offers advice on how to use it effectively. I hope you enjoy!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)