The Biggest Challenges for Brands Today | Ernst & Young Talk

August 1, 2019 Laura Bosch 145 Views

Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee

Timestamps:

3:40 – Are we thinking about campaigns or customers?

9:15 – Good for the business and good for consumers is different

14 – We live in a world where everyone optimizes around their business model

19:05 – Volume of creative matters

24:30 – Why I’ve always been practical

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)