The Big Difference Between Sales and Branding
#QOTD: What will the results of the Jets-Lions game be?
Look, I’m a salesman. I’m all about the CTA (Call to action), but at the end of the day we’re talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.
Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.
Sometimes I don’t go for the CTA, sometimes I don’t go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there’s context.
In a 2015 world, people watch this show, and they see that I’m not selling them anything; that I’m taking the time to do this in my favorite place in the world (the Jets’ parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married.
