The Big Difference Between Sales and Branding

https://anchor.fm/s/f39a864/podcast/play/5793322/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27415479-44100-2-13bce6cba8057.mp3?_=1

 #QOTD: What will the results of the Jets-Lions game be?

Look, I’m a salesman. I’m all about the CTA (Call to action), but at the end of the day we’re talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.

Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.

Sometimes I don’t go for the CTA, sometimes I don’t go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there’s context.

In a 2015 world, people watch this show, and they see that I’m not selling them anything; that I’m taking the time to do this in my favorite place in the world (the Jets’ parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married. 

 

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)