The Best Ways for Direct-To-Consumer Businesses to Build Brand | London Fireside Chat

July 18, 2019 Laura Bosch 110 Views

https://anchor.fm/s/f39a864/podcast/play/5792113/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414276-48000-2-f1f13b734e5ba.mp3?_=1

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions 😉

Timestamps:

:45 – How Empathy Wines started

3:15 – Year 2 of Empathy: act more as a brand rather than leveraging a personal brand

3:50 – Is Instagram the most important platform for Empathy?

6 – What is the best way for a DTC company to build brand

9:15 – Why it’s tough for publicly traded companies

12:15 – Brands moving into physical retail spaces

13:20 – Consumer’s only care about convenience

15 – KSwiss 004s campaign

16:15 – The role of influencers in DTC

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)