The Best Ways for Direct-To-Consumer Businesses to Build Brand | London Fireside Chat

July 18, 2019 Laura Bosch 111 Views

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions 😉

Timestamps:

:45 – How Empathy Wines started

3:15 – Year 2 of Empathy: act more as a brand rather than leveraging a personal brand

3:50 – Is Instagram the most important platform for Empathy?

6 – What is the best way for a DTC company to build brand

9:15 – Why it’s tough for publicly traded companies

12:15 – Brands moving into physical retail spaces

13:20 – Consumer’s only care about convenience

15 – KSwiss 004s campaign

16:15 – The role of influencers in DTC

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)