Taco Bell vs Chipotle | Where’s the Beef? | 3

October 19, 2022 Laura Bosch 133 Views

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It’s the late ’90s and Chipotle founder Steve Ells is using McDonald’s millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he’s hitched a ride on.

But while Chipotle gathers speed, Taco Bell’s hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)