Taco Bell vs Chipotle | Going Loco | 4

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It’s 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation’s fast food.

But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald’s and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation.

But while Taco Bell seeks social media likes, Chipotle’s about to take a major fall as a spate of food poisoning sickens its customers.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)