Taco Bell vs Chipotle | Demolition Man | 1

October 5, 2022 Laura Bosch 164 Views

https://dts.podtrac.com/redirect.mp3/chrt.fm/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/37811614-47d8-4059-ab70-704f5730492c.mp3?_=1

It’s 1984 and Taco Bell CEO John Martin’s looking for a fight. The PepsiCo-owned chain might be America’s número uno when it comes to Mexican fast-food, but growth is tepid. So Martin’s on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead.

But even as Taco Bell goes all out to disrupt the fast-food status quo, a young chef with a burrito habit is rustling up a different business recipe that will shake fast-food to its foundations.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery Apphttps://wondery.app.link/businesswars.

Support us by supporting our sponsor!

Podium – Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)