Taco Bell vs Chipotle | Bellwether | 2

It’s the 1950s and just down the road from the original McDonald’s in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune.

But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast-food munchie that could give the burger a run for its money.

And when he finally decides to cash out and sell Taco Bell, the nation’s food conglomerates will be fighting tooth and nail to buy it.

Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery Apphttps://wondery.app.link/businesswars.

Support us by supporting our sponsor!

ZipRecruiter – Make the hiring process easier by trying ZipRecuriter for free by going to ziprecruiter.com/bw

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)