Still One of the Best Talks I’ve Ever Done | Dutch Bros 2017 keynote/Q&A

I’m bringing you one of the most impactful keynotes I’ve ever done—my 2017 Q&A with the Dutch Bros Coffee team in Portland, Oregon. It’s been a fan-favorite for years and I totally understand why: the energy, the heart, the realness in this room was just unreal. No fluff—just practical, emotional, and deeply honest takes on leadership, burnout, ambition, and what it really means to care.

This wasn’t just a speech—it was a back-and-forth with some of the most passionate people I’ve ever talked to. Managers, baristas, social leads, and young hustlers all brought the heat with their questions—and I gave them everything I had.

💡 If you’re trying to build culture, lead people, grow your brand, or just find your next gear in life, this is a must-listen.

We talk about:

• Why most leaders screw up motivation (and what I do instead)

• How to go from solopreneur to 800+ employees the right way

• The underpriced value of empathy and listening

• Real talk on firing fast, scaling culture, and staying patient

• One of the most emotional moments I’ve ever had on stage… and why I’ll never forget it

This is pure gold—let’s get into it.

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