SPOS #901 – Allen Adamson On Seeing The How

October 15, 2023 Laura Bosch 117 Views

Welcome to episode #901 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #901. Navigating the ever-shifting landscape of branding is challenging. Few understand this terrain better than Allen Adamson. With extensive experience in both corporate and academic settings, he offers a unique lens through which to understand the challenges and opportunities that today’s businesses face. Allen has contributed to the success of global players such as GE, Johnson & Johnson, and FedEx, with a focus on identifying and delivering what truly matters to audiences. His latest book is Seeing The How – Transforming What People Do, Not Buy, To Gain Market Advantage. Allen makes the compelling case for customer experience as a strategic differentiator. His insights arise from years of multi-sector experience, beginning in the supermarket aisles of Unilever, progressing through advertising firms, and culminating in senior leadership at Landor Associates. As an adjunct professor at NYU‘s Stern School of Business and Cornell University, Allen shares his insights by adding academic rigor to practical expertise. He’s not just a thought leader… he’s a practitioner dedicated to actionable solutions. His past books include, BrandSimple, BrandDigital, The Edge, and Shift Ahead. He serves as an expert witness in litigation concerning brand assets and has the trust of media outlets ranging from CNBC to The New York Times. Co-founder and managing partner of Metaforce, Allen brings together a consortium of top-tier industry talent, tasked with identifying and executing high-impact customer experiences. In this episode, we delve deep into the transformative potential of aligning customer experience with brand promise. It’s a conversation for anyone invested in the future of building a smarter business through branding and market leadership. Enjoy the conversation…