SPOS #897 – Marcus Collins On Brands, Culture And The Path Forward

September 17, 2023 Laura Bosch 160 Views

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Welcome to episode #897 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #897. Meet Dr. Marcus Collins, a dynamic brand and marketing figure who has immersed himself in understanding the profound influence of culture on human behavior. Leveraging a rich background that spans roles as a clinical professor at the University of Michigan‘s Ross School of Business and he’s the head of strategy at Wieden+Kennedy, New York, Marcus utilizes his deep insights to bridge the gap between theory and practice, helping individuals leverage cultural understanding to induce action. Marcus’s acclaim in the advertising and business realms is evident through his multiple recognitions, including a spot in the American Advertising Federation’s Advertising Hall of Achievement, and featured on Thinkers50 class of 2023 Radar List, among others. His strategic and creative endeavors have breathed life into notable campaigns such as “Cliff Paul” for State Farm and Google‘s “Real Tone” technology. Before stepping into the advertising arena, Marcus co-founded a startup in the music and tech sphere, leading initiatives at giants like Apple and crafting digital strategies for the iconic Beyoncé. More recently, Marcus shares his wealth of knowledge in his bestselling book, For The Culture. I loved reading this book. It delves deep into the nexus between culture and human tendencies. Drawing from a vast reservoir of literature, case studies, and first-hand experiences, Marcus offers readers a roadmap to foster culturally contagious ideas that resonate and induce movement. If you’re wondering about the state of brands, how culture impacts sales, and where the ideal communities are, take a listen. Enjoy the conversation…