SPOS #885 – Jonah Berger On The Magic Words Of Influence

Welcome to episode #885 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #885. Internationally acclaimed author and Wharton School professor, Jonah Berger, is a distinguished authority in natural language processing, consumer behavior, influence, and change. Renowned for his expertise on what makes trends stick, Berger has penned over 80 scholarly articles, conducted popular online courses, and had his groundbreaking work featured in notable outlets like The New York Times and Harvard Business Review. Jonah’s keynotes, delivered at high-profile events like SXSW and Cannes Lions, along with his consultancy for tech giants and non-profits such as Apple, Google, Nike, Amazon, Moderna, and The Gates Foundation, provide practical insights into behavioral science, influence, and transformation. Jonah’s prolific authorship, with millions of books sold globally, includes titles such as his latest, Magic Words, The Catalyst, Contagious, and Invisible Influence. These books focus on the power of language to persuade, how to act as a catalyst for change, the science behind virality, and the unseen forces that shape our behavior, respectively. Jonah’s most recent book, Magic Words, is a guide to leveraging language for impact, revealing the words that influence action and inspire connection. The Catalyst presents a fresh perspective on change, highlighting the need to remove barriers rather than exerting more force. Contagious deciphers why certain products, services, and ideas go viral, offering practical guidance on crafting contagious content. Invisible Influence explores the covert forces that shape decisions, enabling readers to better motivate themselves and others. With multiple awards for teaching and research, and his contributions helping companies like Apple, Google, and Nike ensure their products and ideas become infectious, Jonah stands as a pillar in his field. A Stanford alumnus, he continues to redefine understanding in marketing and decision making. I’m also really proud that he is available to create bite-sized and personalized video experiences for your business through my new startup, ThinkersOne. Enjoy the conversation…

• Running time: 55:59.
• Hello from beautiful Montreal.
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• …or on Twitter.
• Here is my conversation with Jonah Berger.
• Magic Words.
• The Catalyst.
• Contagious.
• Invisible Influence.
• Check out Jonah on ThinkersOne.
• Follow Jonah on LinkedIn.
• Follow Jonah on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.