SPOS #876 – Cathy Hackl On The Business Of The Metaverse

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #876. Affectionately known as the “Godmother of the Metaverse,” Cathy Hackl is the founder and Chief Metaverse Officer at Journey. Picture this: the next Coco Chanel could be a 10-year-old girl currently crafting avatar skins in Roblox. That’s the world envisioned by Cathy, who worked with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She is the host of Adweek‘s Metaverse Marketing podcast. At Journey’s Metaverse Studio, Hackl collaborates with brands on metaverse/Web3 strategies, NFTs, gaming, and virtual fashion. Some standout work includes creating Walmart Land and Universe of Play for Walmart in Roblox, along with the concert series Electric Fest at Walmart Land, she unveiled VerseLuxe, a luxury tech label that fuses style and experimentation, kicking off with a captivating Web3-connected jewelry capsule collection that bridges the physical and virtual realms. Cathy is the author of three books, The Augmented Workforce, Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, and her latest book, Into The Metaverse – The Essential Guide to the Business Opportunities of the Web3 Era. How do we define the metaverse? Does every company need a Chief Metaverse Officer? Where are we in the growth of the digital economy?.. and much more. Enjoy the conversation…