SPOS #851 – Ann Handley On Creating Ridiculously Good Content

Welcome to episode #851 of Six Pixels of Separation – The ThinkersOne Podcast.

Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person’s success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don’t believe me, you should check out her incredible newsletter that comes out every two weeks. On this week’s episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation…

• Running time: 1:06:01.
• Hello from beautiful Montreal.
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• …or on Twitter.
• Here is my conversation with Ann Handley.
• Everybody Writes.
• Content Rules.
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• This week’s music: David Usher ‘St. Lawrence River’.