SPOS #825 – Joe Pulizzi Breaks Down The Creator Economy

Welcome to episode #825 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #825 – Host: Mitch Joel. Web3, the creator economy, Discord servers, social tokenization, decentralized technology, Twitch streams… and so much more. When it comes to this new world of content marketing, social media and personal brands slamming into newer platforms and creators, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded five companies including his latest, Creator Economy Expo (the inaugural event takes places next week in Phoenix from May 2nd – 4th, 2022). Joe also recently launched, the content entrepreneurship news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. What does the creator economy and content entrepreneurship mean for you as the world of Web3 grows? Let’s break down this new world of influencers, content marketing and more. Enjoy the conversation…

• Running time: 59:22.
• Hello from beautiful Montreal.
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• …or on Twitter.
• Here is my conversation with Joe Pulizzi.
• Creator Economy Expo.
• The Tilt.
• The Will To Die.
• This Old Marketing.
• Content Inc..
• Killing Marketing.
• Epic Content Marketing.
• Content Marketing Institute.
• The Orange Effect.
• Follow Joe on LinkedIn.
• Follow Joe on Facebook.
• Follow Joe on Twitter.

• This week’s music: David Usher ‘St. Lawrence River’.