SPOS #749 – Lee LeFever On Building A Lifestyle Business

Welcome to episode #749 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a blog/podcast, and how they would be notified when something new was published. RSS stood for Really Simple Syndication, but it was really hard to explain. I came across a video on YouTube that was called, RSS In Plain English, by a company called, Common Craft. They used a whiteboard and paper cutouts to explain RSS, and followed it up with countless other videos. These videos became so popular that their format was then copied by many until it became a genre unto itself. Lee LeFever was the founder (and maker) of those videos. Known as the “explainer video genre,” Lee (along with his wife, Sachi) have continued on growing this business. In 2012, he published his first book, The Art of Explanation, and more recently his sophomore effort, Big Enough – Building a Business that Scales with Your Lifestyle. Big Enough will help you chart a different kind of career path. If you’re interested in entrepreneurship, business strategy, and e-commerce, this show is perfect for you. Enjoy the conversation…

• Running time: 1:00:07.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog – Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on Twitter.
• Here is my conversation with Lee LeFever.
• Big Enough – Building a Business that Scales with Your Lifestyle.
• The Art of Explanation.
• Common Craft.
• RSS In Plain English.
• Follow Lee on Instagram.
• Follow Lee on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.