SPOS #727 – Emily Heyward On Building Brands That People Love

June 14, 2020 Laura Bosch 147 Views

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Welcome to episode #727 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #727 – Host: Mitch Joel. I didn’t blink. I saw the title of Emily Heyward’s new book, Obsessed – Building a Brand People Love From Day One, and I knew it would be right for me. I wasn’t wrong. During Emily’s 12+ years building and running Red Antler (a branding agency for startups and new ventures), Emily has not only witnessed the landscape of business evolve, she has helped shape it. Now with Obsessed, she demonstrates why brands big and small have a hugely significant role to play in driving our culture, through times of great uncertainty and beyond. Since 2007, she’s worked closely with founders to develop purposeful, strategic visions for their companies and has led branding efforts for some of the most disruptive brands on the planet such as Casper, Allbirds, Boxed, and Prose. After beginning her career in advertising, Emily started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer.” Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine, and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur’s Most Powerful Women of 2019. Let’s get obsessed… Enjoy the conversation…