SPOS #715 – Melanie Deziel On How To Generate Unlimited Stories

Welcome to episode #715 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #715 – Host: Mitch Joel. Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She’s taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework – How to Generate Unlimited Story Ideas. Enjoy the conversation…

• Running time: 59:42.
• Hello from beautiful Montreal.
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• Here is my conversation with Melanie Deziel.
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• This week’s music: David Usher ‘St. Lawrence River’.