SPOS #565 – 12 Powers Of A Marketing Leader With Thomas Barta

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Welcome to episode #565 of Six Pixels Of Separation – The Mirum Podcast

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #565 – Host: Mitch JoelThomas Barta recently co-authored the business book, The 12 Powers Of A Marketing Leader – How to succeed by building customer and company value. Barta is a former McKinsey Partner with over 20 years of marketing experience, and considered is a marketing leadership-pioneer. He speaks, writes, and conducts leadership workshops worldwide, while continuing his research into what works in business, leadership and marketing today. Barta’s research-based concept of Marketing Leadership brings a new perspective to the world of marketing. It helps leaders develop a top-management view of the marketplace and the organization, so they can shape the C-suite agenda and drive profitable growth. Barta has consulted and been in marketing for over two decades, in 14 industries and in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500. Currently, he lives in Cologne, Germany. Enjoy the conversation…

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #565 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)