SPOS #548 – Beyond Advertising With Catharine Hays

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Welcome to episode #548 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #548 – Host: Mitch Joel. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve? This is the question that Catharine Hays (along with her co-author, Jerry Wind) tried to tackle in their book, Beyond Advertising – Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program is trying to bridge the academic and real world to create a better advertising environment. Don’t let that fool you, Catharine held many positions in B2B marketing at AT&T for over a decade. So, is there a future beyond advertising? Enjoy the conversation…

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #548 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)